That being said, I don't think this qualifies as brand dilution at all. The work would have to be derivative for it to qualify as such.
Not at all. Moving an existing product downmarket is brand dilution, too.
The people that have to worry about this are indeed anthology editors...
I don't think so, not really. I suppose if everything that came out in a given year was available on the site, the low-end Year's Bests might be in some trouble. But when you buy an anthology you're paying the editor to do the work of finding and selecting the stories for you.
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Not at all. Moving an existing product downmarket is brand dilution, too.
The people that have to worry about this are indeed anthology editors...
I don't think so, not really. I suppose if everything that came out in a given year was available on the site, the low-end Year's Bests might be in some trouble. But when you buy an anthology you're paying the editor to do the work of finding and selecting the stories for you.