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Date: 2009-08-28 02:33 pm (UTC)
From: (Anonymous)
Two points. First, it's being marketed like urban fantasy, from the ad copy to the cover, they're target market is pretty clear. Second, this is one of those things where we don't like to put a work into a certain genre category just because it happens to be written very, very well. Without knowing it, we've become those people who say Well, that's not science fiction because...

I have a kind of broad understanding of the sub-genre, anyway. I think the main market for that will branch out into works lilke Norse Code and American Gods with relative ease, in the same way that hard core epic fantasy readers can branch into Joe Abercrombie's stuff without much trouble. It's a spectrum, yo.
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